Advertiser FAQ
How long will my advert stay on your web site?
What does your subscriber count really mean?
What is the total readership?
How do you prevent false subscriptions from spammers and so forth?
How do you eliminate email addresses that are no longer functional?
How long will my advert stay on your web site?
By default, adverts stay on our web site for one month, or until the closing date for applications if specified. Ads will also be displayed in the bulletin for a one month period.
What does your subscriber count really mean?
Whenever we quote subscriber numbers we refer to the number of people who are currently subscribed to receive our email bulletin each week. This does not include past subscribers, who have found a new position and unsubscribed (not everyone does this, depending on the nature of their new position, some people stay subscribed).
What is the total readership?
Our subscriber count represents the minimum number of people who receive our bulletin. We see regular evidence that our bulletin is often forwarded to other readers who are not yet subscribed, however we have yet to determine the 'pass-on' readership numbers.
How do you prevent false subscriptions from spammers and so forth?
Our subscription process is a closed loop process, meaning that a subscribe email is replied to with a request to confirm the subscription. This simple but effective system provides the minimum impediment to subscription, but eliminates false subscriptions. Every confirmed subscriber has made a conscious decision to 'opt in' and receive our weekly bulletin. Given the specific nature of our bulletin, we are very confident that an overwhelming majority of our subscribers have a genuine interest in the content.
How do you eliminate email addresses that are no longer functional?
Our mail list manager server records the delivery 'handshake' of the receiving mail server for the delivery of our email bulletin to each subscriber. If the bulletin is not successfully delivered to a particular address, our server periodically 'probes' the receiving mail server to see if the message is deliverable at a later time. If the mail remains undeliverable for a specific period, the subscriber's email address is automatically deleted from the subscriber list.